Primary user intent: Users seeking to watch entertaining or emotional content on specific interests
Business videos on TikTok examples (Source: TikTok)
TikTok is a video-sharing app businesses can use for social media promotion with short-form videos that quickly became popular over the past few years.
Originally, TikTok didn’t compete with other platforms as a small business social media marketing channel. But with its user base skyrocketing, businesses are able to effectively leverage hashtags, contests, and other brand-related content to promote their products.
To improve your TikTok social media marketing campaigns, here are some of the best practices to remember:
Kraus, E., & Emnace, H. (2023). Social Media Marketing for Small Business: Guide + Template. Retrieved from https://fitsmallbusiness.com/social-media-marketing/
