🎉 $200 in Gifts!!

Like this post and comment your Throne link for a chance to win $200 worth of gifts off your Throne wishlist!! One winner only!

You have 48 hours ⏰
Don’t miss out! ✨ pic.twitter.com/esXJkKwsNB

— Throne (@official_throne) January 23, 2026</blockquote>MADTINKERBLOCKTOKEN0END</div></div></div>

What to notice

• The giveaway is immediately obvious.
• The prize is identified quickly.
• The time limit creates urgency.
• The visual supports the announcement.

Your post

Create the launch post for your own contest.

Post 2: Prize Spotlight

Purpose

Focus entirely on the prize.

The audience should understand why the prize is worth entering for.

Example

YOUR DESIGN. YOUR COLORS. YOUR SNEAKER.

One winner gets their sneaker design produced.

Real X Example

This giveaway makes the product itself the focus of the post. The prize is visually prominent and easy to identify.

The champs ended but the giveaway is still ON! Don’t miss the chance! （maybe predict the champion for Year 6?) https://t.co/rg3YsAvAfN

— MOJHON (@BIGBIG_WON) January 22, 2026</blockquote>MADTINKERBLOCKTOKEN1END</div></div></div>

What to notice

• Is the prize obvious within a few seconds?
• Does the image make the prize desirable?
• Is the text supporting the image rather than competing with it?

Your post

Create a strong visual presentation of your contest prize.

Post 3: How to Enter

Purpose

Clearly explain exactly what participants need to do.

Example

CREATE → POST → TAG → ENTER

1. Create your sneaker design.
2. Post it on X.
3. Mention @YourBrand.
4. Use #DreamSneakerContest.

Real X Example

This LETSHUOER post provides a clear example of communicating participation requirements. It tells people what to do and uses the graphic to provide additional information.

LETSHUOER Product Tester Vol.3 — Experience the Astralis! ✨

We’re looking for 10 lucky testers to be among the first to experience the all-new Astralis.Don’t miss your chance to feel the powerful bass!

📆March 22 – March 31

How to apply (see details in the image):
✅ Follow… pic.twitter.com/RhsouCzvOb

— LETSHUOER (@letshuoer) March 22, 2026</blockquote>MADTINKERBLOCKTOKEN2END</div></div></div>

What to notice

• The instructions are easy to scan.
• The required actions are clearly separated.
• The audience knows what to do without reading a long paragraph.

Your post

Make your entry requirements easy to understand at a glance.

Post 4: Engagement

Purpose

Get people talking about the contest or the product.

The audience doesn’t always need to enter the contest in every post. Sometimes you simply want them to interact with the campaign.

Example

Which color combination would you choose?

Green + White
Blue + Orange
Purple + Yellow
Black + Red

Tell us below.

Real X Example

This Clawi.ai giveaway uses a question to encourage people to respond in the comments. The interaction itself becomes part of the entry process.

🔥 Clawi Giveaway 🔥

We’re giving away 10 FREE one-month subscriptions!

Want to win?
✅ Share this post
✅ Comment below and tell us what you would do with your Clawi agent.

Winners will be selected at random. pic.twitter.com/DUttN9IfHV

— clawi.ai (@ClawiAi) February 13, 2026</blockquote>MADTINKERBLOCKTOKEN3END</div></div></div>

What to notice

• The question is easy to answer.
• The audience is given a specific action.
• The question relates directly to the campaign.
• The post encourages conversation rather than simply repeating the contest announcement.

Your post

Create a question or interaction that relates directly to your contest.

Post 5: User-Generated Content

Purpose

Ask your audience to create and share something.

This makes the audience part of the campaign instead of simply asking them to consume advertising.

Example

SHOW US YOUR DESIGN!

Post your dream sneaker and mention @YourBrand.

Your design could become our next custom sneaker.

Real X Example

This Manic Fanart Contest is a useful example because participants are asked to create their own video, photo, or thread as their contest entry.

Manic Fanart Contest

💰 Rewards: $100 each for 10 creators

👉 How to Join:

1. Create a fun video, photo, or thread on X showing off your wins on Manic Trade

Manic Trade is free to use: https://t.co/cISQtW9zAF

2. In the post, give your honest opinion about Manic or talk… https://t.co/JebdvWFHkQ pic.twitter.com/lRiKOKMJWf

— Work to Earn (@worktoearn_en) February 13, 2026</blockquote>MADTINKERBLOCKTOKEN4END</div></div></div>

What to notice

• The audience is asked to create something.
• Participants have multiple ways to express their idea.
• The user-created content becomes part of the campaign.
• The post clearly explains what participants are expected to make.

Your post

Ask your audience to create, photograph, design, or share something related to your contest.

Post 6: Behind the Scenes

Purpose

Give people something different from another promotional graphic.

Show how the product, prize, or campaign is being created.

Example

FROM SKETCH TO SNEAKER

Show a short video of a designer sketching several sneaker concepts and developing the final design.

Caption:

Here’s how a sneaker goes from an idea to a finished product.

Real X Example

This GMMTV post is explicitly presented as Behind The Scenes and uses video to show material that audiences would not normally see.

[Behind The Scenes] เรื่องออก STEP ต้องยกให้เลย | Girl Rules กฎหลัก…ห้ามรักเธอ EP.2#GirlRulesSeriesEP2

🎥 : https://t.co/yjrvb2aIGS

“Girl Rules กฎหลัก…ห้ามรักเธอ”🫦
ทุกวันจันทร์ เวลา 20:30 น. ทางช่อง GMM25
และดูออนไลน์ เวลา 21:30 น. บนแอป iQIYI และเว็บ… pic.twitter.com/pZLA89lp55

— GMMTV (@GMMTV) March 17, 2026</blockquote>MADTINKERBLOCKTOKEN5END</div></div></div>

What to notice

• The content gives the audience access to something happening behind the scenes.
• Video makes the post feel different from a traditional advertisement.
• The content adds personality to the campaign.
• The post shows that behind-the-scenes content doesn’t have to directly sell the product.

Your post

Create a short video that shows something happening behind the scenes of your contest, product, or campaign.

Post 7: Reminder

Purpose

Remind people that the contest is still happening.

A reminder should feel like a new communication—not simply a copy of the launch post.

Example

3 DAYS LEFT!

Have you entered yet?

#DreamSneakerContest

Real X Example

This Throne post uses a limited-time window to create urgency and encourage people to act before the giveaway ends.

SURPRISE!! 👀 👀 👀

We have another surprise gift giveaway for you!

You better double-check you have surprise gifts enabled!!

Drop your link for a chance to win 💜

You have 48 hours ⏱ pic.twitter.com/U7nDycbu53

— Throne (@official_throne) January 30, 2026</blockquote>MADTINKERBLOCKTOKEN6END</div></div></div>

What to notice

• The remaining time is immediately visible.
• The post creates urgency.
• The message is different from the original launch post.

Your post

Create a reminder post using a countdown or another visual indication of time.

Post 8: Final Call

Purpose

Create a final sense of urgency immediately before the contest closes.

Example

LAST CHANCE!

The #DreamSneakerContest closes tonight at 11:59 p.m.

Enter before it’s too late.

Real X Example

This Beyond the Verse post makes the final day of the contest the central message and clearly communicates what happens next.

GIVEAWAY: Argo MOTH (LTI) + Lovestruck Paint + Star Citizen Game Package

Last day to enter for your chance to win! Winner will be selected on EP 139 recording Friday morning, as well as announced on our socials. Link-in-bio!#StarCitizen https://t.co/h8esfY8weL

— Beyond the Verse | Star Citizen (@BTV_Cast) February 19, 2026</blockquote>MADTINKERBLOCKTOKEN7END</div></div></div>

What to notice

• The deadline is prominent.
• The language creates urgency.
• The audience knows exactly what they need to do next.

Your post

Make the deadline impossible to miss.

Keep the Campaign Consistent

Although each post should have a different purpose, the campaign should look like it belongs together.

Define these before designing your posts:

• Topic
• Goal
• Target audience
• Theme
• Voice/tone
• Color palette
• Typography
• Graphic style
• Hashtag
• Prize
• Contest dates
• Entry requirements

Example Campaign Style

Campaign: Dream Sneaker Contest

Colors: Black, white, neon green

Tone: Energetic and youthful

Typography: Bold sans-serif

Graphic style: High-contrast photography with large typography

Hashtag: #DreamSneakerContest

The eight posts should look like parts of the same campaign, not eight unrelated designs.

Assignment

Create an 8-post X contest campaign.

Campaign Plan

Before designing your posts, define:

1. Topic
2. Goal
3. Target audience
4. Theme
5. Voice/tone
6. Color palette
7. Typography
8. Graphic style
9. Hashtag
10. Prize
11. Contest dates
12. Entry requirements

Create 8 Posts

Your campaign must include:

1. Launch
2. Prize Spotlight
3. How to Enter
4. Engagement
5. User-Generated Content
6. Behind the Scenes
7. Reminder
8. Final Call

Format Requirements

• 6 static/image-based posts
• 2 video-based posts
• Each post should have a different purpose.
• The campaign should have a consistent visual style.
• Entry requirements should be clear.
• The campaign should have a clear beginning, middle, and end.

Final Submission

Before submitting, check that:

• All 8 posts are included.
• 6 posts are static/image-based.
• 2 posts are video-based.
• The visual style is consistent.
• Each post has a different purpose.
• The contest rules are easy to understand.
• The prize is clearly communicated.
• The beginning, middle, and end of the campaign are clear.

Resources

X Contest Rules

[embedpress][https://help.x.com/en/rules-and-policies/x-contest-rules/embedpress]

X Business Success Stories

[embedpress][https://business.x.com/en/success-stories/embedpress]