Some of the Most Powerful Social Issue Ads That’ll Make You Stop And Think

Sensitive Material Warning

The following post contains images that may be disturbing. These are social cause posters. They are generally trying to upset the viewer.

However, if you become uncomfortable during this presentation please feel free to step out of the room during the lecture.

3 years ago by Lina D. with minor alterations by N.D’Angelo.

From: Panda

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.”

Torture Victims Are People Just Like You And Me

Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”

“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00” (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening

Advertising Agency: DDB&CO., Istanbul, Turkey

Deforestation Continues With The Turn Of A Page

Advertising Agency: LINKSUS, Beijing, China

Unhate

Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year

Advertising Agency: unknown

Bird Conservation: If You Don’t Pick It Up They Will

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

What We See When You Smoke

Advertising Agency: JWT, Atlanta, USA

Bangalore Traffic Police: Don’t Talk While Driving

Advertising Agency: Mudra Group, India

Child Soldiers: It’s Not Happening Here, But It’s Happening Now

Creative/Art director Pius Walker, Amnesty International, Switzerland.

Distracted Driving: Think Of Both Sides

Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts

Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where’s The Pedophile?

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child’s Smartphone

Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging

Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia

Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

Global Action In The Interest of Animals: Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

What Goes Around Comes Around. Keep The Sea Clean

Advertising Agency: JWT, Dubai, UAE

Tailgating Isn’t Worth It. Give Trucks Room

Advertising Agency: Amélie Company, Denver, Colorado, USA

Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

Causing Cancer By Yourself

Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It’s Too Late

Advertising Agency: TBWAPARIS, France

For The Homeless, Every Day Is A Struggle

Advertising Agency: Clemenger BBDO, Melbourne, Australia

The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

Advertising Agency: EURORSCG Prague, Czech Republic

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

Advertising Agency: Grey, Toronto, Canada

Breast Cancer Awareness Bra

Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War

Advertising Agency: Big Ant International, New York, USA

UN Women: Auto-Complete Shows Perceptions Of Women

Advertising Agency: Ogilvy & Mather, Dubai, UAE

Don’t Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Buckle up. Stay alive

Advertising Agency: Lg2, Quebec, Canada