Contributed by [sergio martinez](https://fontsinuse.com/contributors/14603/works-by-sm) on Nov 22nd, 2017. Artwork published in
[2017](https://fontsinuse.com/search/advanced?artwork-date0=is-2017)
.
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[![01.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130401/01.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59908/full-1400x929/5a13431a/01.jpeg?resolution=0 "View image at full size")
**Source: [https://www.behance.net](https://www.behance.net/gallery/58065161/LATERAL-DENSITY)** Sergio Martínez. License: [CC BY-NC-ND](http://creativecommons.org/licenses/by-nc-nd/3.0/).
Visual identity system based on typography and structure for [Lateral Density](http://lateraldensity.com/), a new office focusing on developing environments to have better cities to live in. Founded by architect Alfredo Peraza, Lateral Density aims to collaborate with multidisciplinary teams to reach a better understanding of the problem and therefore offering an innovative solution. I made a visual concept based on responsive grids. These grids work as a structure for the texts, simulate building blocks and are easy to adapt to different needed outputs.
[![02.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130402/02.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59909/full-1400x929/5a13431c/02.jpeg?resolution=0 "View image at full size")
**Source: [https://www.behance.net](https://www.behance.net/gallery/58065161/LATERAL-DENSITY)** Sergio Martínez. License: All Rights Reserved.
[![03.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130404/03.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59910/full-1400x929/5a13431e/03.jpeg?resolution=0 "View image at full size")
**Source: [https://www.behance.net](https://www.behance.net/gallery/58065161/LATERAL-DENSITY)** Sergio Martínez. License: All Rights Reserved.
[![04.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130405/04.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59911/full-1400x929/5a134320/04.jpeg?resolution=0 "View image at full size")
**Source: [https://www.behance.net](https://www.behance.net/gallery/58065161/LATERAL-DENSITY)** Sergio Martínez. License: All Rights Reserved.
[![05.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130407/051.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59912/full-1400x929/5a134321/05.jpeg?resolution=0 "View image at full size")
**Source: [https://www.behance.net](https://www.behance.net/gallery/58065161/LATERAL-DENSITY)** Sergio Martínez. License: All Rights Reserved.
[![06.jpg](https://image-control-storage.s3.amazonaws.com/blog-images/2018/01/12130409/061.jpeg)](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59913/full-1400x929/5a154d7c/06.jpeg?resolution=0 "View image at full size")

https://fontsinuse.com/uses/19396/lateral-density