Pedzai, C. (2024). UX/UI design brief #7: Redesigning Renault outdated website (plus free pdf). Retrieved from https://uxdesignmastery.com/ux-ui-design-brief-7-redesigning-renault-outdated-website-plus-free-pdf/

design

Client/Brand

Renault SA https://www.renault.co.za

Timeline

1–2 weeks. The project is expected to be completed within two weeks.

Objectives

We are looking to redesign the official Renault website in South Africa. The site should provide a seamless experience for potential customers to browse our catalogue, book a test drive and purchase vehicles from our dealership. The website will be the primary sales tool for our business, and we want it to be easy to use, informative and visually appealing.

  • Success Metrics to Consider:
  • Conversion rate: The percentage of website visitors who purchase a vehicle or schedule a test drive.
  • User engagement: The amount of time visitors spend on the website and the number of pages they visit.
  • Search performance: The number of visitors who use the search function and the accuracy of the search results.
  • Customer satisfaction: Feedback from customers who use the website to purchase a vehicle or schedule a test drive.

This is the current site:

Design](https://uxdesignmastery.com/wp-content/uploads/2024/07/renaultsa-landing-page.png)</figure></div>## Platform

Please design website screens for desktop (1440px wide and mobile view 365px wide).

Target Audience

John, 35 | Busy Executive
NEEDS
A quick and easy way to search for cars that fit his budget and preferences. He is also interested in finance and insurance options that can be bundled with his purchase. The schedule is very tight, and he doesn’t want to be haggled by salespeople at a dealership.

Sarah, 28 | First-time Car Buyer
NEEDS
She needs guidance and information about the car-buying process. She also wants to compare different models and prices to make an informed decision. She is unfamiliar with the technical terms used in the car industry, which can overwhelm her. She is also on a tight budget and needs to find a car that is affordable but still reliable.

Robert, 50 | Experienced Car Enthusiast
NEEDS
He is looking for a dealership that specializes in luxury cars and can provide him with personalized service. He is interested in the latest models and technology features. Robert has high expectations and wants to be treated like a VIP. He is not interested in mass-produced cars and wants a dealership that can provide him with unique and exclusive options.

Specifications/ Limitations

The site must load quickly; hence, any large interactions must be kept to a minimum.

Reference

Volvo

Deliverables

  • Research and testing conducted
  • Wireframes/UI designs of
  • Homepage: Welcome message, featured vehicles, search function
  • Search results page: List of vehicles that match search criteria
  • Vehicle detail page: Vehicle photos, specifications, pricing, reviews, similar vehicles
  • Schedule test drive page: Form to schedule a test drive, available dates and times
  • Request quote page: Form to request a price quote, additional information
  • Contact us page: Contact information, form to send a message
  • Checkout page: Vehicle details, pricing, financing options, payment information

Testing and Results section

Show your wireframes to 5 people and ask them using your designs what they think about them, what they would improve, and an overall rating.

Take their feedback, iterate the designs, and have a final round of testing with 5 users. See that you improve your overall rating. If not go back to the drawing board and change your designs and retest