This project calls for a comprehensive visual identity—from its marketing strategy to its deliverables. It demonstrates your ability to be consistent yet creative. This is a difficult and involved assignment. It demonstrates to your potential employers’ ability to formulate a strategy and design concept and follow it through with a visual identity that includes several design applications.
You will need to establish the same basic color “swatches” to use with your logo’s. You will establish the color scheme while making your style tile. You will use these colors in the next branding phase.
Check out the infographic below to discover how you can use grids to make impressive logos.
Create the following:
Put all nine versions of your logo on a tabloid size page.
Melanie Lamac
Alena Lisa
Vera Atamian
You will be using this logo to help establish the look and feel of an entire brand. This project will be of great help in the following assignments. You will use these logos throughout the semester.
5 CHARACTERISTICS OF AN IMPACTFUL LOGO DESIGN: Supplementary