Visual identity system based on typography and structure for [Lateral Density](http://lateraldensity.com/), a new office focusing on developing environments to have better cities to live in. Founded by architect Alfredo Peraza, Lateral Density aims to collaborate with multidisciplinary teams to reach a better understanding of the problem and therefore offering an innovative solution. I made a visual concept based on responsive grids. These grids work as a structure for the texts, simulate building blocks and are easy to adapt to different needed outputs.
[](https://fiu-assets-2-syitaetz61hl2sa.stackpathdns.com/static/use-media-items/60/59913/full-1400x929/5a154d7c/06.jpeg?resolution=0 "View image at full size")