Use the following guidlines to create your own social media campaign for your business. Include the following in your campaign.
You will be creating a unified campaign that will span across Facebook, Instagram and Twitter.
It could be:
Scavenger hunt (with an incentive)
Special Deal
NonProfit (specific event)
or more
Users should be led from one social media format to another – and then perhaps a location? Who knows?
This campaign must include:
1. Five Facebook posts. One with a professional-looking advertisement. (You can use Adobe CC or Spark.
2. A formal video ad. (Spark is perfect for this)
3. One picture post.
4. Two text only posts.
(text should be included with all posts.)
5. Instagram: Professional Advertisement. (A variation of the one you did on Facebook?)
6. Four other “behind the scene pictures.” pictures of your business that people don’t normally see.
Twitter:
7. Variation of the Posts you included on Facebook. (But don’t make them exactly the same. Change the messaging? The color palette?
Remember the following:
1. Be true to your brand. Each of your campaigns reflects your brand identity and values.
2. Stay focused. Each campaign has a single, simple message at its core.
3. They’re trackable. Each campaign has a distinct hashtag or channel, which means the companies can measure key indicators of success.
4. They’re unique to each platform. Broadcasting identical content across every platform is less effort for your social media team, but it looks sloppy.
5. They’re timely. Every campaign should be responsive to current events and activities
6. They’re emotional. Be memorable, people should make you feel something when you see them.
7. Be original. You should never try to imitate someone else’s successful idea.