Pedzai, C. (2024). UX/UI design brief #9: Redesigning the Swedish Tourism Site (plus free download). Retrieved from https://uxdesignmastery.com/ux-ui-design-brief-9-redesigning-the-swedish-tourism-site-plus-free-download/
Visit Sweden https://visitsweden.com/
1–2 weeks. The project is expected to be completed within two weeks.
We are looking for a redesign for the Swedish tourism website. The site needs a refresh, and we require it to be visually appealing, easy to navigate, and provide all the necessary information to help visitors plan a trip. Our culture should be reflected across the site, especially famous landmarks and common local native words.
“In 2020, domestic tourism accounted for approximately 85% of global tourism spending.” – Source: World Tourism Organization.
Success Metrics to Consider
Please design website screens for desktop (1440px wide and mobile view 365px wide).
Sarah Johnson, 28 | Adventure Traveler
NEEDS
She is looking for travel experiences that allow her to discover different cultures and trying new foods. Sarah wants to make sure that the travel experiences she books are safe and well-organized, with knowledgeable guides and good equipment.
James Lee, 42 | Family Vacationer
NEEDS
He is looking for family-friendly travel experiences with activities that both kids and adults can enjoy. James may be concerned about the cost of family travel and the logistics of coordinating travel for multiple people. He may also be worried about keeping his family safe while traveling to unfamiliar places.
Marie Jensen, 55 | Cultural Tourist
NEEDS
She is interested in visiting museums, historic sites, and art galleries, and may also enjoy attending cultural events like concerts and festivals. She values comfortable accommodations and good food, but is primarily motivated by her desire to learn. Maria may be concerned about language barriers and navigating unfamiliar cities; accessibility and mobility issues.
The site must load quickly; hence, any large interactions must be kept to a minimum.
References that our company would like the website to follow in terms of structure and layout. It will be your job to replicate something close to these websites but add your creative flair to it.
Visit Qatar – https://visitqatar.com/
Airbnb Experiences – https://www.airbnb.com/experiences
Lonely Planet – https://www.lonelyplanet.com/
Visit California – https://www.visitcalifornia.com/
• Sketch of conceptual ideas and a sitemap
• Wireframes/UI designs of
⁃ Homepage: This should be visually appealing and provide an overview of the destination and the experiences on offer.
⁃ Things to Do: This section should provide information on the top tourist attractions, outdoor activities, and cultural experiences in the area.
⁃ Places to Stay: This section should provide information on the best hotels, resorts, and vacation rentals in the area.
⁃ Local Food: This section should highlight the local cuisine and provide recommendations for restaurants and food experiences.
⁃ Travel Tips: This section should provide helpful information for travelers, such as visa requirements, currency exchange, and transportation options.
⁃ Booking: This section should allow users to book tours and activities directly from the website.
⁃ Blog: This section should provide fresh and relevant content to attract visitors and improve SEO.
Show your wireframes to 5 people and ask them using your designs what they think about them, what they would improve, and an overall rating.
Take their feedback, iterate the designs, and have a final round of testing with 5 users. See that you improve your overall rating. If not go back to the drawing board and change your designs and retest.