**Not all advertisements are displayed on screens.** In a world where it’s more difficult to differentiate your brand, print advertising campaigns successfully increase brand awareness. With magazine ads, posters, flyers, and billboards, you can revitalize your brand in the eyes of consumers by bringing it into the physical world and ensuring that they remember you as a reliable source.
Why print ads are important.
**Print advertisements provide clarity, intrigue, and memorability** that is unmatched by digital advertising because their copy and design are succinct and appealing. When compared to when it is viewed digitally, ad recall is 2.6 times higher when it is in print. Nearly the same factor also improves the advertisement’s clarity for the consumer. Additionally, consumers are almost three times more likely to find a print advertisement interesting than a digital one.
An advertising agency frequently creates print ad campaigns (You). Create a strategy for reaching your target audience before deciding how your print ads will fit into the overall context of your marketing plan. A creative director, whether on your team or at a different agency, can assist in presenting ideas that fit within your business’s overall visual identity and personality. Your internal teams or contracted agencies will follow your brand guidelines when creating print advertisements if you have a distinct brand identity for your company and a brand kit.
ASSIGNMENT
In this assignment, you will work with the technique of visual juxtaposition. Visual juxtaposition is an inquiry through contrast, facilitated by the side-by-side positioning of two images or images and text. To create a point of juxtaposition, the resulting image must contain at least two elements of equal visual weight. You will look at the relationship created by combining the images and the meaning resulting from the contrast of the two images (Resnick, E. (2021).
The challenge of this exercise is for you to create two visual juxtaposition compositions. Each composition should be 10 x 10 inches square and split into two halves (5 x 10 inches) or poster size: 24″x 36″ or 36″x 24″. (We can discuss other possible dimensions.)
The halves can be vertical or horizontal, depending on the subject matter and the format the concept requires.
You must use one image from the built world (objects made by humans) and one from the natural world (humans, animals, plants, vegetables, water, etc.) to juxtapose two images to reveal a possible third meaning from the pairing.
Simple Examples from a 100-level course. (Yours will be more complex)
The posters below depict the level of complexity I am looking for.
What makes the following posters so powerful? Is it the juxtaposition between the visual elements? Is it the relationship between the visuals and the text/headlines? It is more complicated than that. This assignment can only have basic criteria. The nuances of the creative process prohibit a checklist.
